2020 has been one of the most difficult years many small and mid-sized businesses have faced. With mandated business closures, new government benefit programs (e.g. Paycheck Protection Program), and new processes and procedures designed to keep customers and employees safe, there have been incredible challenges we’ve all had to overcome.
As we head into winter, traditionally an off-season for most landscaping and lawn care businesses, it can be tempting to take a step back and breathe. Afterall, this year has been full of stressful moments. But now is the perfect time to start proactively looking at next year and take a good hard look at profitability moving forward.
With all of the curveballs this past year has thrown, small businesses have proven their ingenuity and ability to roll with the punches. Getting creative and thinking outside of the box can provide new opportunities for revenue.
When thinking about how to inspire new landscaping and lawn care maintenance business opportunities, now is the time to go beyond basic yard design ideas and look to more elaborate, non-traditional options. Providing potential and existing clients with inspiration to show what is possible can be beneficial to your bottom line. Outdoor living has taken on a new life; amenities that may have been considered an unnecessary expense a few years ago are now becoming incredibly popular. Instead of small projects, we have seen an increase in outdoor kitchens, swimming pools, large gardens, patios, and elaborate lighting.
But new business opportunity doesn’t stop there. Similarly, your business software and tools should also be considered in terms of how they might strengthen your bottom line- or lighten the workload, especially as some back-office staff has been reduced. The technology you use should be increasing your efficiency and improving your profitability!
Modern accounting software now has the ability to pull live data from linked bank accounts and business cards, keeping your finances current and helping you know where your business stands. Understanding how tax changes will impact your business can also help you ensure profitability.
Similarly, employee scheduling apps help you manage overhead costs and can communicate schedules and changes directly to staff, eliminating the middleman and confusion.
Apps like FuelCred can help you manage fuel expenses and increase your tax refund, putting money back into your pocket.
Ultimately, choosing the right solutions today will save you time and money tomorrow.
Taking the time now to evaluate new business opportunities and technology solutions might seem stressful. However, it pays to be proactive for the upcoming year. And being proactive is the best way to ensure your company not only survives but thrives as we move forward.
